Disney & Universal
Studio raise ticket prices up again
July 2011 -- For the second time in less than a year, Walt Disney World is
raising ticket prices.
The base price of a one-day ticket is jumping 3.7 percent, from
$82 to $85, said Bryan Malenius, Disney spokesman.
Those who purchase longer term passes – which is the majority
of Disney visitors – will see even larger increases.
The cost of a five-day-ticket is increasing 5.9 percent, from
$237 to $251. A seven-day pass is going up 8.1 percent to $267.
The new rates kicked in Sunday.
"We regularly evaluate and adjust our pricing and continue
to focus on providing one-of-a-kind entertainment experiences at a
great value," Malenius said. "Our research tells us that
nearly all our guests agree that a Disney theme park experience is
a strong value."
Park hopper tickets, which allow visitors to go to more than
one park at a time are going up, too. For multi-day tickets, the
price will be $55, up from $54. A one-day park hopper ticket will
be $35, down from $54.
The increase comes less than a year after Disney raised ticket
prices in August, becoming the first major theme park to surpass
$80 for a base ticket.
Annual-pass prices will rise between 2 percent and 4 percent,
depending on the type of pass.
The regular Florida resident pass is going up 2.6 percent, from
$379 to $389. The seasonal Florida resident pass is increasing
from $259 to $269. That's a 3.9 percent increase.
Disney typically sets the trend for theme park rates, raising a
question as to whether other local parks will raise prices too.
SeaWorld Parks & Entertainment recently stopped a popular
promotion, a move that may spur sales of more expensive annual
prices.
Also, right after Disney's ticket hike, Universal Orlando
increased its theme park admission prices Monday, raising the gate
price of a one-day, one-park ticket from $82 to $85, an increase
of 3.7 percent.